MPL - Influencer Marketing

(India’s biggest gaming platform)

Mobile Premier League (MPL) is an online gaming platform that offers a plethora of games, fantasy sports, quizzes and more! One can not just play here but also win real cash for playing their favourite mobile games. With MPL, you can play 40+ games & multiple fantasy sports on your mobile to win great prizes. With the ultimate gaming experience, MPL has many exciting offers, one would want to play more & win more. You also get a referral bonus for every referral you make.

The brand was looking forward to increasing its traffic and engaging more people in playing these games.

After having a detailed discussion with the team, we decided to focus on Central and South India regions with a major inclination towards entertainment and female-orientated channels as we realized that the youth and the housewives would be the best combination for this kind of brand.

The campaign was planned and executed in a very systematic way starting from December 2019.

Influencer marketing started with the creators of South India and slowly started taking in creators from across India. Creators from Gujarat, Assam and Maharashtra came forward willingly to do the promotions by seeing the buzz among the audience which was getting created because of influencer marketing.

Along with the territory expansion, even the category of influencers was widened. Promotions across motivation, food, news, infotainment, etc. were done along with entertainment and vlogs channels. Major tournaments of the application and events like the IPL 2020 and IPL 2021 campaigns were also covered.

The results of this influencer marketing campaign have been noteworthy, and the brand is content with the overall results and is continuing to work with us.

To date, we have successfully posted more than 400+ videos and the campaign has organically reached more than 200M+ people.

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