BulBul - Influencer Marketing

 (India’s first live streaming e-commerce platform)

Bulbul Shopping App is India’s first LIVE E-Commerce App wherein one can have an interactive online shopping experience on their mobile phones. You can watch the live product demo video and get exciting coupons and discounts. Also, one can be assured of high-quality products along with easy payment and easy returns.

The brand was looking to expand its customer base thereby reaching a larger group of audience. After a few detailed discussions with the team, we mutually decided to run the influencer marketing campaign in three product categories – Kitchen, Health & Fitness and Technology with and targeted the Tier 2 and Tier 3 communities. The reason for going ahead with these categories was the inclination of the Indian audience (youth and women) towards a better and safe future.

The campaign was executed in phases:

The first phase was completely dedicated to the Kitchen category products and had all the big names in the food category doing the promotions and the results were noteworthy

The second phase was dedicated to the Tech category wherein the medium and the top range influencers were pitched and were asked to give their honest reviews on the product of Bulbul Shopping. The honest reviews helped a lot of people to come forward for ordering and a few of the makers began making the video all alone.

For the next phase which was dedicated to Health & Fitness products, a lot of influencers came forward from the Lifestyle category and wanted to do the promotions willingly. The organic integration and the exciting discounts helped the audience to gain trust in the products of Bulbul Shopping.

The other product lines like grooming, apparel, accessories, etc. have also received a great response from the audience through the influencer campaigns

The brand is content with the overall campaign as their orders had increased significantly and the campaign had reached organically to more than 28M+ people to date.

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