MPL-soocel-case study

Mobile Premier League (MPL)

Mobile Premier League (MPL) is an online gaming platform that offers a plethora of games, fantasy sports, quiz and more! You can play 40+ games & multiple fantasy sports on your mobile to win great prizes. We have successfully posted more than 300 videos for Mobile Premier League (MPL) covering across India and events like IPL 2020 and IPL 2021. To date, the influencer marketing campaign has organically reached more than 100M+ people till date.

Bulbul Shopping

BulBul Shopping App is India's first LIVE E-Commerce App wherein one can have an interactive online shopping experience on their mobile phones. We ran the influencer marketing campaigns for all their major product lines with influencers from vlog and entertainment category. The organic integration and the exciting discounts helped the audience to gain trust in the products of the brand and the campaign had reached organically to more than 28M+ people to date.

Junglee Games

Junglee Games, a pioneer in the Indian gaming space, is the fastest-growing skill game company in South East Asia. The influencer marketing campaign was run for their various games like Howzat, Junglee Rummy, Solitaire, etc. The role of the campaign was to introduce the audience to the real essence of skill games and shed their fears and wrong perceptions of these games. To date, more than 50+ influencers (nano and micro), reaching 5M+ audience, have been part of the campaigns.
Motilal-soocel-case study

Motilal Oswal

Motilal Oswal Financial Services is a one-stop financial store helping people in trading across all exchanges and devices. The influencer marketing campaign went live with the message of how to work towards being financially independent with trading as an option with channels from motivational, technical and educational category. We have successfully posted more than 100 videos and the campaign has organically reached 18M+ people.


MostBet is an online betting platform that is gaining popularity with its great prizes and bonuses offered. A buzz was to be created for their Diwali tournament which was scheduled at the last moment. With the lack of time, an Instagram Influencer marketing campaign was run with 100 different pages, from all over India, putting up a story with a swipe-up link to the tournament page. The campaign reached to 5M+ audience within 24 hours.


Mastree is India’s first effective English communications learning platform and is geared towards school-going students, from grades 1 to 12. The influencer marketing campaign was focused on Central and South India with a major inclination towards the family-orientated channels, asking them to make the most of the lockdown imposed back then for their children. The campaign has reached more than 16M+ people to date.


Duolingo is changing the way people learn languages around the world. Here, one can learn 31 languages with fun mini-lessons that feel like games and track their progress with shiny achievements. The campaign was executed with entertainment and vlog channels and asking them to try out the product and share their honest reviews. The results of this influencer marketing campaign have been noteworthy, by the campaign reaching organically to 50M+ people.


Cambly gives instant access to native English speakers over live video chat, thereby making a great way to practice English for beginners or experts. The influencer marketing campaign was run with vloggers and infotainment influencers across India, with them taking the online class with their tutors. The honest reviews and consistent promotions helped the audience to gain their trust in Cambly by reaching more than 5M+ people to date.