“Influencer marketing is like the modern-day version of word-of-mouth advertising, but with a twist. Instead of your mom recommending a product over the backyard fence, you have Instagram influencers showing off a product to thousands of followers. It’s like we’ve gone from ‘Have you tried this new shampoo? It’s amazing!’ ‘Swipe up to buy this shampoo and use code HAIRGOALS for 10% off!'”
The humor lies in the exaggerated comparison between traditional word-of-mouth and influencer marketing, highlighting the transformation of how product recommendations are made in the digital age. It also pokes fun at the direct and sales-oriented nature of influencer marketing promotions.