Duolingo - Influencer Marketing

(Learn a Language Forever)

Duolingo is changing the way people learn languages around the world. Here, one can learn 31 languages with fun mini-lessons that feel like games and track their progress with shiny achievements. There is no age bar for learning here and you can start it at any time.

The brand was looking forward to getting the people to know the real essence of English and other languages and shed their fears and wrong perceptions for these courses to be expensive when someone wants to learn.

The campaign was thoroughly planned and executed from November 2020 with taking known faces from entertainment and vlog channels and asking them to try out the product and share their honest reviews. The influencers were given full freedom to choose the language they wanted to try and then share with their audiences how it is contributing to it in their lives.The results of this influencer marketing campaign have been noteworthy, and the brand is content with the overall results by the campaign reaching organically to 50M+ people.

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