Cambly gives instant access to native English speakers over live video chat, thereby making a great way to practice English for beginners or experts. They have tutored university students, teachers, business people, writers, actors, and more. The brand was looking to expand its customer base thereby reaching a larger group of audience. After a few detailed discussions with the team, we mutually decided to run the influencer marketing campaign with vloggers and infotainment channels.
The influencers were briefed about the product and were asked to also take the online class with their tutor and then share their reviews.
The campaign slowly started gaining recognition with more parenting vlog channels and teachers coming ahead to do the campaign willingly for their younger ones and helping them get fluent in English.
The campaign was run across India with influencers covering all the regions.
The honest reviews and consistent promotions helped the audience to gain their trust in Cambly by reaching more than 5M+ people to date.
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