Influencer marketing

Why Influencer Marketing in India will be a massive market?

Gaurav Poswal

CEO at Soocel

08/01/2022
8 min read
Total addressible influencer Market
According to a recent study, influencer marketing in India is predicted to be a ₹80 Billion market, making India one of the most promising markets for influencer marketing. As the content craze continues and American millennials have an ever-increasing obsession with pictures and pretty people, it’s no wonder that advertisers are turning to YouTube stars as their next advertising dream comes true. This blog post shall carry onwards those reasons why influencer marketing in India will be a massive market by 2022.

What is Influencer Marketing?

Any form of marketing that relies on the trade flow of goods or content between word of mouth is considered influencer marketing. For instance, if you visit your children’s school to show off their artwork and someone says they enjoyed it, then this is an example of influencer marketing. The person you gave your artwork to heard about it from an influencer- someone who met the artist at their child’s school.

Social Media Growth in India

India is the second-fastest-growing internet market. Indians are using social media sites at a much higher rate than other countries. The country has over 650 million people on Facebook after only 240 million people having it in the US!

Reasons Influencer Marketing will be Massive in 2022

The Indian market for influencer marketing is set to grow by 112 percent, according to the latest studies. This earning potential is predicted due to the fact that India’s affectionate towards using digital technologies in business has recently seen an increase. With more advanced infrastructure available, the country will have access to better internet speeds and mobile networks while still being able to maintain affordable pricing.

Why does digital marketing need influencers?

Digital marketing is all about influence. Influencers are part of the influencer marketing team. They have a strong presence on social media, relevance to the brand being marketed, drive action, and have power over public opinion.

What are the challenges to this market in India?

Social Media Penetration is one of the major challenges to this market in India. Human Resources policy or cultural bias are some others that act as deterrents.

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